
BESPOKE ADVERTISING
FOR FASHION & LUXURY BRANDS

You don’t have to keep going on “SALE”
Sell at full price without markdowns—gain predictable sales, smarter inventory, and a stronger brand.
You need a growth partner to do more than publish what’s handed to them.

Growth that preserves your brand’s mystique.
Luxury thrives on desire, fashion on culture. Overexposure dilutes both. Stay wanted, not just visible.

You’re not a DTC Brand.
Your brand needs presence, demand, and credibility—not mass-market tactics that make you feel desperate.
We keep you coveted and culturally relevant.
expertise
Specialized in fashion and luxury, from streetwear to heritage brands

A Higher Standard: Services Perfected for Fashion & Luxury
CORE SERVICES
-
DIGITAL ADVERTISING
A DEMAND GENERATION ENGINE
-
RETENTION
FROM CUSTOMERS TO CULT
-
SEEDING PLACEMENTS
TASTEMAKER RELATIONS

Presence is Everything. We Make Sure Yours is Unforgettable.
ADDITIONAL SERVICES
-
From concept, to scripting, to production, to the final assets. Once we receive your product, we can create all the content from our In-House studio. We work with a list of Modelling agencies for Fashion and Luxury products.
IDEAL FOR: BRANDS LOOKING FOR ASSISTANCE IN THEIR CREATIVE DIRECTION
-
We offer both consulting and management of Organic Social channels to ensure that you’re continuously finding new customers and reaching your current ones. Algorithms are consistently changing, so we will continuously strive to do what is working in the moment and create a cohesIve experience across both organic and paid channels.
IDEAL FOR: BRANDS WHO ARE LOOKING FOR A COHESIVE EXPERIENCE ACROSS ALL SALES CHANNELS AND STAYING CONNECTED WITH THEIR EXISTING AUDIENCES
-
Designed for companies with existing teams, we seamlessly integrate to enhance and complement your strategies.
Whether you need specialized expertise, strategic insights, or an extra pair of hands, we're here to amplify the effectiveness of your in-house strengths.
IDEAL FOR: BRANDS LOOKING FOR EXTRA ASSISTANCE AND A PAIR OF EYES FROM THE OUTSIDE
-
Unlock exclusive opportunities to step into physical stores with our tailored service.
Leveraging our extensive black book of buyers and contacts, we connect your brand with highly-coveted retail spaces.
Easily bridge your digital presence to in-store success and ensure your products find their place in the hands of your customers. We’ll only collect fees on the first purchase order.
BRANDS LOOKING TO INCREASE THEIR PHYSICAL PRESENCE AND EXPLORE BRICK AND MORTAR EXPANSION
-
Captivate London City with our specialized OOH advertising service.
We not only identify the ideal billboards and displays tailored to your brand but also offer exclusive, cost-effective rates that are lower than individual arrangements.
Existing clients don’t pay. This complementary service was designed to elevate your brand's visibility, as a bonus for our existing customer relationships.
IDEAL FOR: BRANDS LOOKING TO INCREASE REACH AND AWARENESS

CASE STUDIES
We’ve scaled both iconic streetwear labels and heritage luxury houses, delivering record-breaking results.
See how data-driven strategies and curated campaigns amplify sales—while preserving brand integrity.

Paid Ads
Ads that sell without compromising your brand—balancing performance with luxury.

The Secret Weapons
Proprietary Tools and Technologies
-
We’ve invested heavily in AI imaging technology that can produce photorealistic campaign visuals—indistinguishable from real photos.
Dictate every detail from model shape to location style—go from “Jacquemus-inspired runway” to “Vintage ’90s Chanel” in a single session.
-
A custom-built, dynamic testing platform—exclusively for Diamond Goose clients.
Our clients typically see a 28% or higher revenue boost from email flows compared to traditional email setups
-
Need a quick site fix, new banners, or a complete redesign? Our dedicated developer is on-call to keep your digital presence as polished as your brand.
-
An in-house solution that automatically crops and refines product images for Dynamic Product Ads (DPA). Perfectly cropped, clutter-free product images.
Automated editing cuts production time drastically, so your ads can go live sooner with a consistent, on-brand look.
When You Focus Solely on Conversion Ads, You Miss the Bigger Picture
Relying solely on conversion ads to re-target existing customers leaves untapped potential on the table—especially in fashion, where personal style and trends evolve continually.
By actively targeting new audiences, capturing email sign-ups, and expanding your overall brand impressions, you foster a pipeline of fresh demand.
This multi-pronged approach doesn’t just boost immediate sales; it compounds over time, delivering a higher long-term ROI and safeguarding your brand against shifting tastes.
How We Run Ads Differently
An ad is an entry point into the world of your brand.
We build ads that feel expensive, aspirational, and elevated.
No over-promotional messaging.
No cheap-looking graphics. Just presence, executed with precision.
Ad creative that looks like it belongs in an editorial campaign.
PLATFORMS USED & when to use them
-
Instagram’s visually rich format and highly engaged audience make it an ideal platform for fashion and luxury brands to showcase stunning imagery of streetwear, jewellery, or bespoke pieces, amplified by influencer partnerships that resonate with aspirational lifestyles.
Its precise ad targeting ensures brands connect with demographics passionate about luxury goods, boosting visibility and engagement.
BEST FOR: CAPTURING DEMAND AND CONVERTING TO SALES
-
Google Shopping excels at capturing users actively searching for items like luxury boots or eyewear, allowing fashion and luxury brands to appear prominently in results and drive conversions with intent-based targeting. Its premium ad formats align seamlessly with a sophisticated brand image, appealing to discerning customers at the point of purchase.
YouTube’s vast audience and storytelling potential make it perfect for fashion and luxury brands to create immersive video content, such as avant-garde fragrance campaigns or Gen-Z fashion collections, enhancing brand recall. Its versatile ad formats—skippable or non-skippable—reach viewers during relevant moments, fostering deeper connections with luxury consumers.
-
Pinterest attracts users seeking style inspiration, making it a sophisticated choice for fashion and luxury brands to showcase elevated basics, jewellery, or bags through curated, visually inspiring pins that drive traffic. Its search-based targeting connects brands with design-savvy consumers, sparking discovery and purchase intent in a refined setting.
-
TikTok’s short-form videos and viral nature offer fashion and luxury brands a creative edge to engage younger audiences with trendy challenges and influencer collaborations, ideal for Gen-Z fashion or streetwear. Its algorithm-driven discovery rapidly elevates brand visibility, cultivating a youthful, dynamic image among an active user base.
-
Apple’s Ad Network, embedded in premium spaces like the App Store and Safari.
A NECESSITY IF YOU HAVE AN APP
Retention & Engineering Brand Loyalty
Retention built on exclusivity
not transactional tactics
What We Offer: Retention, But Make It Luxury
Luxury brands shouldn’t be blasting out weekly newsletters or those annoying upsell emails nobody asked for.
Instead, they need to give people a solid reason to stick around—and that’s what we’re all about.
orget those tired loyalty programs; we’re talking exclusive, invite-only VIP experiences that actually feel special.
We’re not here to just lump customers into boring categories—we’re building real relationships. And we don’t waste time chasing random leads; we keep the people who matter hooked and engaged.

How We Convert Engagement into Long-Term Obsession
The most valuable buyers don’t care about points or rewards. They care about access, experience, and feeling like they’re part of something that others are not."
Editorial-Led Email Sequences → Less “Here’s what’s new.” More, “Here’s what’s next.”
VIP Retention Strategies → Timed exclusive product drops, personal outreach, member-only content.
Luxury CRM & Purchase Behavior Tracking → Understanding when, why, and how to engage without overstepping.
We don’t ‘sell more.’ We make your brand irreplaceable.
The Result? Customers Who Stay, Talk, and Buy Again.

Place your brand with tastemakers who ignite demand—no mass gifting, just curated influence.
Seeding That Feels Natural. Influence That Feels Inevitable.
Influencer Partnerships aren’t about gifting at scale—it’s about placing your brand in the hands of the right people.
For fashion, cult and luxury brands, this is even more important.
Stylists, editors, fashion insiders, and tastemakers who move culture. We don’t do random giveaways. We don’t flood influencers with free products. We build strategic placements that create brand heat, credibility, and organic demand.
Who We Seed To (Influencers, Stylists, Editors, Tastemakers)
The right hands. The right rooms. The right timing. This is how fashion moves.
Fashion & Cultural Influencers – Those who set trends, not follow them.
Celebrity Stylists & Editorial Stylists – The gatekeepers of what’s next.
Fashion Editors & Press – Those who turn a product into a movement.
VIPs & Industry Insiders – The silent tastemakers who validate the new wave.
Most AGENCIES Box You Into Their Model. But We Build Around Yours.
No set-up fees, no locked-in contracts, no vague reports.
Just real strategies that move your brand forward, faster, profitably.
-
Diamond Goose is available 24 hours a day, including all public holidays. We understand that ads run on the weekends too.
-
We don’t have any minimum term agreements.
-
We work on flat-fee retainers, because anything else is a tax on your growth.
We also offer NET-60 terms without credit checks.
-
Diamond Goose will work with your preferred method of communication. Whether it’s Zoom and WhatsApp, or Google Meets and Email. We integrate with your business, not the other way around.
-
Diamond Goose will give you bespoke reporting, how you want to see it.
In fact, if you’re in London or surrounding areas, we’ll even visit you to discuss and strategise in more detail without charge.
-
Diamond Goose takes referrals as the upmost compliment, and will service your referrals as if they were our own business. Referrals are always rewarded.
-
At Diamond Goose, there are no additional fees if you wish to explore Google, TikTok, Pinterest or Bing in addition to your Instagram Ads. One fee, all platforms.
-
Diamond Goose will pair you with whom is best suited to your industry. All our media buyers are regularly trained and certified, and they all have at least 6 years of experience. There are no junior account managers at Diamond Goose to manage your budgets.
-
Diamond Goose is routed in fashion and luxury, we understand what works, generally speaking, does not apply to these industries. We take a deep understanding of your business goals, collections, product base and audience before we get started. Once our service is live, there’s less learning, more doing.
If you’re thinking about this, it’s time.
We’ll respond within 12 hours. Never longer; often sooner. While we cannot confirm that this will be the right fit, we will always point you in the right direction.
All submissions are assumed confidential.