PROFIT FIRST

BESPOKE ADVERTISING

FOR FASHION HOUSES & LUXURY BRANDS

We are wholly dedicated to setting the gold diamond standard for brands seeking their next growth stage.

Our mission is to be the unrivalled, top-performing, most responsive solution for those we partner with.

“I GET CONTACTED BY DIGITAL MARKETING COMPANIES ALL THE TIME. WHAT MAKES YOU SO DIFFER-”

  • Diamond Goose is available 24 hours a day, including all public holidays. We understand that ads run on the weekends too.

  • We don’t have any minimum term agreements. In fact, we’re so confident in our services, some brands can trial us out risk-free for 40 days

  • We work on flat-fee retainers, because anything else is a tax on your growth.

    We also offer NET-60 terms without credit checks.

  • Diamond Goose will work with your preferred method of communication. Whether it’s Zoom and WhatsApp, or Google Meets and Email. We integrate with your business, not the other way around.

  • Diamond Goose will give you bespoke reporting, how you want to see it.

    In fact, if you’re in London or surrounding areas, we’ll even visit you to discuss and strategise in more detail without charge.

  • Diamond Goose takes referrals as the upmost compliment, and will service your referrals as if they were our own business. Referrals are always rewarded.

  • At Diamond Goose, there are no additional fees if you wish to explore Google, TikTok, Pinterest or Bing in addition to your Instagram Ads. One fee, all platforms.

  • Diamond Goose will pair you with whom is best suited to your industry. All our media buyers are regularly trained and certified, and they all have at least 6 years of experience. There are no junior account managers at Diamond Goose to manage your budgets.

  • Diamond Goose is routed in fashion and luxury, we understand what works, generally speaking, does not apply to these industries. We take a deep understanding of your business goals, collections, product base and audience before we get started. Once our service is live, there’s less learning, more doing.

Solutions

  • A refined digital experience. Tailored for Physical Products our Meta Ads Management service is designed to only engage qualified audiences, elevate your online presence and maximise your return on ad spend.

    IDEAL FOR: BRANDS LOOKING TO INCREASE SALES PERFORMANCE VIA TRACKABLE AD SPEND, WITH PRODUCT SALES AND RETURN ON INVESTMENT TAKING TOP PRIORITY

  • Carefully crafted digital strategy for effective and sophisticated results.

    We prioritize strategic efficiency, ensuring your ads reach audiences actively interested in, and searching for, your product and those similar.

    IDEAL FOR: BRANDS WHO ARE LOOKING TO EXPAND THEIR DIGITAL PRESENCE OUTSIDE OF INSTAGRAM, AND INCREASE SALES BY SERVING TO INTENT-FUELED BUYERS ALREADY SEARCHING FOR YOUR PRODUCT AND/OR COMPETITORS

  • Meticulously tailored for fashion and luxury brands to maximize the life time value of a customer.

    Designed to deliver the right message to the right audience.

    Engages and yields a higher revenue per user, setting the stage for meaningful and sustainable growth.

    IDEAL FOR: BRANDS SEEKING TO MAXIMIZE THEIR CUSTOMER LIFETIME VALUE, MONETISE THEIR EMAIL/SMS SUBSCRIBER LIST, OR GROW THEIR SUBSCRIBER LIST

  • From concept, to scripting, to production, to the final assets. Once we receive your product, we can create all the content from our In-House studio. We work with a list of Modelling agencies for Fashion and Luxury products.

    IDEAL FOR: BRANDS LOOKING FOR ASSISTANCE IN THEIR CREATIVE DIRECTION

  • Infiltrate the vibrant platform that has become a playground for luxury brands reaching Gen-Z.

    Curate a compelling presence that authentically resonates with your audience.

    IDEAL FOR: BRANDS WITH A STRONG GEN-Z AUDIENCE OR THOSE LOOKING TO GENERATE AN AFFILIATE NETWORK

  • We offer both consulting and management of Organic Social channels to ensure that you’re continuously finding new customers and reaching your current ones. Algorithms are consistently changing, so we will continuously strive to do what is working in the moment and create a cohesIve experience across both organic and paid channels.

    IDEAL FOR: BRANDS WHO ARE LOOKING FOR A COHESIVE EXPERIENCE ACROSS ALL SALES CHANNELS AND STAYING CONNECTED WITH THEIR EXISTING AUDIENCES

  • Designed for companies with existing teams, we seamlessly integrate to enhance and complement your strategies.

    Whether you need specialized expertise, strategic insights, or an extra pair of hands, we're here to amplify the effectiveness of your in-house strengths.

    IDEAL FOR: BRANDS LOOKING FOR EXTRA ASSISTANCE AND A PAIR OF EYES FROM THE OUTSIDE

  • Unlock exclusive opportunities to step into physical stores with our tailored service.

    Leveraging our extensive black book of buyers and contacts, we connect your brand with highly-coveted retail spaces.

    Easily bridge your digital presence to in-store success and ensure your products find their place in the hands of your customers. We’ll only collect fees on the first purchase order.

    BRANDS LOOKING TO INCREASE THEIR PHYSICAL PRESENCE AND EXPLORE BRICK AND MORTAR EXPANSION

  • Captivate London City with our specialized OOH advertising service.

    We not only identify the ideal billboards and displays tailored to your brand but also offer exclusive, cost-effective rates that are lower than individual arrangements.

    Existing clients don’t pay. This complementary service was designed to elevate your brand's visibility, as a bonus for our existing customer relationships.

    IDEAL FOR: BRANDS LOOKING TO INCREASE REACH AND AWARENESS

  • From the models, to the team and the final shots. We can arrange and manage your photoshoots and final assets. Just get the products to us and confirm our brief.

CASE STUDIES

LONDON BASED SUSTAINABLE FASHION BRAND

  • Catering to a Womens audience

  • Mid-market to Luxury price ranges

  • Brand Age: 5 Years

  • End-to-end solution, launching from scratch

GERMANY BASED STREETWEAR BRAND

  • Catering to a Mens audience

  • Looking for Instagram growth to fuel weekly drops

  • Brand Age: 6 Years

  • Initial challenge: Sustained by organic Instagram growth, which slowed and became volatile over time. Needed to diversify via targeted ads

BOOTS & HEELS CONGLOMERATE

  • Catering to a modern Womens audience

  • Mid-market price range

  • 800+ Item catalog

  • Brand Age: 14 Years

  • Challenge: Stagnated sales, seeking a refresh to take the brand into the 2020s and acquire Gen-Z customers, in fear of losing brand positioning to new contenders.

LOS ANGELES BASED STREETWEAR BRAND

  • Catering to a Unisex audience

  • Luxury price range

  • Regular Drop release schedule

  • Brand age: 3 Years

  • Challenge: To incrementally increase drop sell-out time and sales volume, grow subscriber list and increase SMS opt-ins.

NYC BASED LUXURY ARTISANAL WOMENSWEAR BRAND

  • Catering to a Womens audience

  • Ultra-Luxury price range

  • Permanent Collections with regular new releases

  • Brand age: 8 Years

  • Challenge: Refresh email design to compete with new contenders and maintain their position in the market. To have emails which match the care, detail and intricate design of their own products.

UK BASED DENIM BRAND

  • Catering to a Unisex audience

  • Mid-market price range

  • Permanent Collections with theme based releases

  • Brand age: 21 Years

  • Challenge: To transition from a primarily wholesale and brick+mortar presence to Online retail sales having a larger contribution to revenue.

SOUTH KOREA BASED ELEVATED BASICS KNITWEAR BRAND

  • Catering to a Womens audience

  • Luxury price range

  • FW & SS Releases

  • Brand age: 6 Years

  • Challenge: To emerge as a viable option in an already saturated market, competing directly with conglomerates such as Gabriela Hearst, Elder Statesman, The Row & more.

LONDON BASED GEN-Z FASHION BRAND

  • Catering to a Unisex audience

  • Mid-market price range

  • FW & SS Releases

  • Brand age: 3 Years

  • Challenge: Present higher-priced items in a market where items are priced competitively, with contemporary and exploratory ideas that defy the norm of streetwear.

  • “Diamond Goose took the time to understand our products and services and managed our campaigns holistically, based on stock levels, seasons and trends. When we first joined, our account was locked and Diamond Goose managed to unlock it with their contacts at FaceBook. Apart from this, [Diamond Goose] is just a pleasure to work with and is always accommodating. I highly recommend them to anyone wishing to grow their brand awareness and increase online sales!”

    Jordan Meinger, WVE

  • I had the pleasure of collaborating with Diamond Goose on multiple Digital Marketing initiatives for our luxury brand, and the results were outstanding. Their ability to understand our brand's essence, identify our target audience, and execute tailored marketing campaigns was truly impressive. His data-driven approach, combined with his creativity, increased sales, increased brand awareness, more website traffic and customer engagement. I wholeheartedly recommend DG to any fashion or luxury brand looking for a digital marketer who can deliver measurable results and become an extension of their team.”

    Emma Longsdale, Naked Wolfe

  • “I had the pleasure of working with Diamond Goose on a digital marketing campaign for our fashion brand, and I must say, their expertise in the industry is unparalleled. Their strategic approach, attention to detail, and creative ideas helped us achieve remarkable results, boosting our brand's online presence and driving engagement. I highly recommend Diamond Goose for any fashion or luxury brand looking to elevate their digital marketing efforts.”

    Antonia Haswell, Damson Madder

  • “I’ve worked with Diamond in the past and it was an absolute pleasure. They worked as a performance consultant and helped us achieve our goals. I’m sure a lot of companies would benefit working with them to expand their online visibility.”

    Joao Brito, Misfits

FOUNDER’S NOTE


Before founding Diamond Goose, I journeyed through the world of brand ownership, where I experienced firsthand the challenges and triumphs of building businesses from the ground up. Marketing, the one aspect that truly captivated me, became my focus after exiting my second company.

Reflecting on my experiences, I realized the potential of pairing my passion for marketing with the creativity and enthusiasm of others. This realization led to the birth of Diamond Goose, where we began collaborating with clients who shared our commitment to excellence. Many of these partnerships continue to thrive today, and several have led to successful exits.

At Diamond Goose, we cherish the opportunity to work closely with our clients. I personally engage with each campaign, applying the same level of care and detail as if it were for my own business. This approach has helped us navigate through industry changes, including major algorithm and policy shifts.

I am profoundly grateful for the trust our clients place in us and am committed to delivering results that exceed expectations. Together, let's bring your brand's story to life and achieve remarkable success. So you can work where you’re best, and we can handle the rest.

With gratitude,

-ZARAK KHAN

MANAGING DIRECTOR, DIAMOND GOOSE

Diamond Goose on the BASECAMP PODCAST

“Zarak Khan is an ex-ecommerce founder and now luxury & fashion consultancy founder who is running paid advertising for some of the world's largest brands. We spoke about how Zarak started in his entrepreneurship career at 14, being in the trenches as a successful founder, and how your journey is going to affect your lineage.”

Diamond Goose with CARL WEISCHE

“For this Video I invited my friend Zarak to understand his strategies behind advertising and navigating through the current markets. Over the past years he worked with some of the largest luxury fashion brands as well as corporates like Nivea & Samsung”

Diamond Goose on THEMINDOFHY

“Interviewing A Producer Turned Luxury Fashion Insider”

Diamond Goose on RICH AD POOR AD

“Wondering How To Advertise For High End Luxury Brands? Find Out With Zarak! We dive into the high ticket luxury industry with Zarak who spends 7m+ every year for his clients. We check out his BEST ads and WORST ads and why they made it or broke it!”

“I ALREADY HAVE ADS AMD EMAILS RUNNING BUT I WANT TO GET A SECOND LOOK”

Schedule a complimentary Ad account / ESP audit, to identify what’s going well & what could be improved. A few minor changes will often if not always change the trajectory of your ad or email performance.

 Frequently Asked Questions

  • Paid Ads management:
    Facebook, Instagram, TikTok, Google (Shopping, Search, Display, YouTube) and Pinterest.

    Email Marketing management, subject to availability.

    Retail Placement landing for Wholesale, OOH Advertising and Supplementary support for pre-existing In House teams.

    Organic Social Media Management: Instagram, Pinterest, TikTok

  • Absolutely. We have an array of Case Studies which are available to potential clients, viewable via Password to protect our work and privacy of our existing clients.

    We can also arrange introductions with existing clients to discuss our work independently.

  • All our reporting is as bespoke and built to suit your convenience. Whether its line graph data, PDF statements, Live Ads reporting. If the data is available, we can format it accordingly.

  • We frequently stay in communication with our respective Ad platforms, and are advertising partners with each one.

    Alongside staying up to date, we will regularly publish our own findings and insights to contribute to the information available publicly.

  • We have extensive experience within the realm of fashion and luxury. Whether its avant garde, vintage, slow fashion, streetwear, one-off pieces or more, we are likely to be actively working with a business similar to yours.

  • Correct. If you wish to work with a specific team member, you can raise the request and we will do our best to oblige.

  • Book a free consultation to discuss pricing tailored to your requirements.

    Pricing is typically a flat retainer, we do not charge a percentage of sales or ad spend, as these impact further growth into your business.

  • We prioritize a thorough understanding of your brand identity, conducting in-depth research to capture its nuances.

    Our team collaborates closely with yours, ensuring a seamless integration of your brand voice and values into every campaign element.

  • We are consistently on the look for new talent. Our requirements are at minimum, 6 years of trackable media buying experience, and you must have held either a performance marketing lead, or head of marketing position at a Fashion House or Luxury brand for at least two seasons.

Contact

We’ll respond within 12 hours. Never longer; often sooner.